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18% of users start their search for new information on social media.

In a recent study conducted by The Nielsen Company, it was found that 18% of users start their search for new information on social media.

Results for search engine came out more than twice of social media at 37%.

While 18% may seem small, it is still considered significant for mediums that weren’t built primarily for search.

Nonetheless, search engines like Google definitely beat the hell out of social sites in terms of search friendliness

http://www.penn-olson.com/2009/10/06/18-go-to-social-media-first-for-new-information/

 

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